Twitter Insights

Last updated: 9/3/2024, 9:19:27 PM

Profile Information

BBC News (World)

BBC News (World)

@BBCWorld

Following17
Followers40.9M
Joined 2/1/2007

Profile Analysis

An in-depth look at @BBCWorld's Twitter performance and impact

Description

BBC News (World) is a highly influential Twitter account with a staggering 40.9 million followers. The account, which has been active since February 2007, provides comprehensive international news coverage. Recent tweets touch on a wide array of global issues, from political scandals to humanitarian crises, showcasing the account's breadth in covering serious and impactful news stories.

Pros

  • Massive follower base of 40.9 million ensuring wide reach.
  • Diverse content covering international and high-impact news topics.
  • Established brand with a strong global reputation.

Cons

  • Relatively low engagement rates compared to the follower count.
  • Could benefit from more multimedia content to increase engagement.
  • Low interaction (replies and direct engagement activities with followers).

Content Analysis

Top Performing Topics

  • Political scandals and international affairs
  • Humanitarian issues
  • Crime and justice stories

Engagement Rates

Likes116.1
Retweets40.4
Replies51.5
Views94.25

Posting Frequency

High frequency, several tweets per day.

Best Posting Times

  • 6 AM - 8 AM GMT
  • 12 PM - 2 PM GMT
  • 8 PM - 10 PM GMT

Audience Insights

Demographic Estimate

Primarily global adults in the 25-50 age group, likely with strong interests in international affairs.

Interest Categories

International newsPoliticsHuman rights

Influencer Score

90/100

Growth Recommendations

Content Strategy

Incorporate more multimedia content such as videos and infographics.

Multimedia content tends to increase engagement significantly and can communicate complex stories more effectively.

Audience Engagement

Initiate more interactive content such as polls or Q&A sessions.

Increasing interaction with followers can improve engagement rates and deepen connection with the audience.

Posting Strategy

Experiment with posting timings based on peak traffic times for different regions.

Optimizing posting times could enhance engagement by reaching audiences during their active hours.

Content Ideas

  • Conduct live discussions/interviews with experts on trending global issues.
  • Highlight in-depth human interest stories globally to engage emotionally with the audience.
  • Develop series focusing on historical contexts of current conflicts.

Hashtag Recommendations

#GlobalNews#BreakingNews#WorldAffairs#HumanRights#PoliticalNews

Latest Tweets

BBC News (World)

BBC News (World)

@BBCWorld

Operation under way to prevent oil spill after Houthi tanker attack

19 16 6256K
BBC News (World)

BBC News (World)

@BBCWorld

The 75-year-old honoured after 75th half marathon

26 11 8763K
BBC News (World)

BBC News (World)

@BBCWorld

We haven't spoken to JoJo Siwa, say Polish Eurovision bosses

26 10 2874K
BBC News (World)

BBC News (World)

@BBCWorld

“It’s a scene of massive devastation” Ukraine says up to 51 people have been killed in a Russian missile attack on Poltava, according to latest reports Listen to Victoria Derbyshire and Vitaly Shevchenko on the latest #Ukrainecast http://bbc.co.uk/sounds/play/p0jn96nf…

19 32 7176K
BBC News (World)

BBC News (World)

@BBCWorld

'Shocking' abuse in Ireland's religious schools

85 73 14092K
BBC News (World)

BBC News (World)

@BBCWorld

New York governor's ex-aide charged as agent of China

52 116 26490K
BBC News (World)

BBC News (World)

@BBCWorld

Russian hypersonic scientist jailed for treason

29 42 9684K
BBC News (World)

BBC News (World)

@BBCWorld

Sweden's 'Queen of Trash' on trial for mountains of waste

23 22 8486K
BBC News (World)

BBC News (World)

@BBCWorld

British man baffled by Nigeria declaring him a top fugitive

23 23 7597K
BBC News (World)

BBC News (World)

@BBCWorld

The school hostage massacre that exposed Putin's weakness

40 28 9783K
BBC News (World)

BBC News (World)

@BBCWorld

Aftermath of deadly Russian attack on Ukrainian city

60 17 8076K
BBC News (World)

BBC News (World)

@BBCWorld

Company boss banned over £145k Covid support claims

20 13 8685K
BBC News (World)

BBC News (World)

@BBCWorld

Prince Harry not planning to move back to the UK

171 52 226121K
BBC News (World)

BBC News (World)

@BBCWorld

Trial of former VW boss begins over 'dieselgate' scandal

38 21 9479K
BBC News (World)

BBC News (World)

@BBCWorld

At least 12 people dead and two missing after boat carrying migrants capsized in Channel, says French interior minister

276 161 316494K
BBC News (World)

BBC News (World)

@BBCWorld

WHO exceeds target for Gaza polio vaccinations as campaign continues

68 40 14683K
BBC News (World)

BBC News (World)

@BBCWorld

Hounded South African beauty queen says she'll seek therapy

43 20 110102K
BBC News (World)

BBC News (World)

@BBCWorld

UAE pardons Bangladeshis jailed for protesting

25 14 8687K
BBC News (World)

BBC News (World)

@BBCWorld

More than 100 killed in failed DR Congo jailbreak

25 23 7782K
BBC News (World)

BBC News (World)

@BBCWorld

Netflix show on India plane hijacking sparks row

34 23 7590K