Last updated: 9/3/2024, 9:31:40 PM
@NFL
An in-depth look at @NFL's Twitter performance and impact
The NFL's Twitter profile is a popular and highly followed account with a large following base of over 36 million. The account primarily engages its audience by posting updates on games, player trades, highlights, and promotional content related to upcoming matches and events. The NFL leverages its massive audience by mixing content formats, including exciting video highlights, important game insights, and engaging calls-to-action for their followers.
High - multiple tweets per day, designed to keep the conversation going continuously.
Primarily male, aged 18-49, passionate about sports, especially American football.
Increase interactive content, such as polls or Twitter Spaces, especially during key game moments.
Interactivity can boost engagement as fans feel more involved in the game and community discussions.
Focus on increasing content frequency during peak viewer times, like game days and big matchup premieres.
Maximize audience reach by aligning with prime time sports viewing habits.
Engage directly with niche fan groups and promote user-generated content.
Fostering a community-driven space will enhance loyalty and encourage organic growth through shared content.
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@NFL
ONE WEEK UNTIL THE BIGGEST KICKOFF WEEKEND EVER. FOUR DAYS OF FOOTBALL. TWO CONTINENTS. ALL 32 TEAMS. #Kickoff2024 #ThisIsFootballCountry
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Steelers DL Cameron Heyward signs three-year, $45M extension with $16M guaranteed. (via @RapSheet)
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.@CJ7STROUD and the @HoustonTexans clinched a playoff berth against Indy last year in Week 18. Who will win the rematch in Week 1? : #HOUvsIND – Sunday 1pm ET on CBS/Paramount+ : http://atnfl.co/watch
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49ers, LT Trent Williams restructure three-year, $82.66M deal, includes $48M fully guaranteed. (via @MikeGarafolo)
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.@RomeOdunze & @NBAxJay1 making each other better Season finale of #HardKnocks with the @ChicagoBears airs tonight at 9pm ET on @StreamOnMax
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.@cj7stroud and the C.J. Stroud Foundation teamed up with @Lowes to help families affected by the hurricane in Houston
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A storm is brewing.
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Everything is impossible until it isn't. @1GunnaGunna | #ChiefsKingdom
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Been that way. Still that way. #RamsHouse | : @jayrock
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Last time the @AZCardinals & Bills met: Hail Murray : #AZvsBUF – Sunday 1pm ET on CBS/Paramount+ : http://atnfl.co/watch
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The Heisman debuts against the reigning NFC South champs : #WASvsTB – Sunday 9/8, 1pm ET on FOX : http://atnfl.co/watch
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Big time matchup between Year 2 QBs in Week 1 : #HOUvsIND – Sunday 1pm ET on CBS/Paramount+ : http://watch.nfl.com
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We all get to watch Lamar play football in two days @lj_era8 : #Kickoff2024 – Thursday, 8pm ET on NBC/Peacock : Stream on #NFLPlus
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Kylie Kelce has seen her whole life how the @Eagles bring together the city of Brotherly Love. #ThisIsFootballCountry
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For 12 and Joe D
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GM Ryan Poles knows firsthand how difficult cut day can be. Season Finale of #HardKnocks with the @ChicagoBears airs tonight at 9pm ET on @StreamOnMax
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One night only… ManningCast: The Musical
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RAVENS FOOTBALL THIS WEEK : @SNFonNBC 8:20 Thurs
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@matthewhayball joins an ever-growing list of @nflaunz players who have paved a path to the @nfl. : AP/Godofredo A. Vásquez, AP/George Walker IV
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FOOTBALL IS BACK THIS WEEK
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Big congratulations to our guy Alex Smith on being inducted into the @Utah_Football Ring of Honor!