Twitter Insights

Last updated: 9/3/2024, 9:31:40 PM

Profile Information

NFL

NFL

@NFL

Following2,831
Followers36.2M
Joined 1/1/2009

Profile Analysis

An in-depth look at @NFL's Twitter performance and impact

Description

The NFL's Twitter profile is a popular and highly followed account with a large following base of over 36 million. The account primarily engages its audience by posting updates on games, player trades, highlights, and promotional content related to upcoming matches and events. The NFL leverages its massive audience by mixing content formats, including exciting video highlights, important game insights, and engaging calls-to-action for their followers.

Pros

  • Massive following providing significant reach.
  • Wide variety of engaging content formats.
  • Effective use of hashtags to engage football-centric discussions.

Cons

  • Some tweets show lower engagement relative to follower count.
  • Engagement on non-game content is variable, suggesting a need for more personalization or targeted content.
  • High volume of posts could lead to content saturation, making it harder for significant messages to stand out.

Content Analysis

Top Performing Topics

  • Game highlights
  • Player trades and news
  • Event promotions

Engagement Rates

Likes3,374.25
Retweets383.95
Replies109.2
Views586,280.5

Posting Frequency

High - multiple tweets per day, designed to keep the conversation going continuously.

Best Posting Times

  • Evenings leading up to and during matches
  • Weekends during game times

Audience Insights

Demographic Estimate

Primarily male, aged 18-49, passionate about sports, especially American football.

Interest Categories

SportsAmerican FootballLive sports events

Influencer Score

95/100

Growth Recommendations

Content

Increase interactive content, such as polls or Twitter Spaces, especially during key game moments.

Interactivity can boost engagement as fans feel more involved in the game and community discussions.

Timing

Focus on increasing content frequency during peak viewer times, like game days and big matchup premieres.

Maximize audience reach by aligning with prime time sports viewing habits.

Community Building

Engage directly with niche fan groups and promote user-generated content.

Fostering a community-driven space will enhance loyalty and encourage organic growth through shared content.

Content Ideas

  • Create a weekly 'Fan of the Week' spotlight to increase community engagement.
  • Develop behind-the-scenes content from popular games for exclusive previews.
  • Introduce mascot challenges or player-led content to diversify engagement.

Hashtag Recommendations

#NFLKickoff#ThisIsFootballCountry#NFLFamily#GameDayFootball

Latest Tweets

NFL

NFL

@NFL

ONE WEEK UNTIL THE BIGGEST KICKOFF WEEKEND EVER. FOUR DAYS OF FOOTBALL. TWO CONTINENTS. ALL 32 TEAMS. #Kickoff2024 #ThisIsFootballCountry

463 984 4.4K1.6M
NFL

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@NFL

Steelers DL Cameron Heyward signs three-year, $45M extension with $16M guaranteed. (via @RapSheet)

117 307 3K165K
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@NFL

.@CJ7STROUD and the @HoustonTexans clinched a playoff berth against Indy last year in Week 18. Who will win the rematch in Week 1? : #HOUvsIND – Sunday 1pm ET on CBS/Paramount+ : http://atnfl.co/watch

28 45 31568K
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@NFL

49ers, LT Trent Williams restructure three-year, $82.66M deal, includes $48M fully guaranteed. (via @MikeGarafolo)

135 758 5.1K249K
NFL

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@NFL

.@RomeOdunze & @NBAxJay1 making each other better Season finale of #HardKnocks with the @ChicagoBears airs tonight at 9pm ET on @StreamOnMax

48 155 1K120K
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@NFL

.@cj7stroud and the C.J. Stroud Foundation teamed up with @Lowes to help families affected by the hurricane in Houston

39 52 430112K
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@NFL

A storm is brewing.

109 662 2.3K232K
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@NFL

Everything is impossible until it isn't. @1GunnaGunna | #ChiefsKingdom

135 1.3K 5.8K519K
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@NFL

Been that way. Still that way. #RamsHouse | : @jayrock

53 399 1.1K223K
NFL

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@NFL

Last time the @AZCardinals & Bills met: Hail Murray : #AZvsBUF – Sunday 1pm ET on CBS/Paramount+ : http://atnfl.co/watch

78 133 1.1K232K
NFL

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@NFL

The Heisman debuts against the reigning NFC South champs : #WASvsTB – Sunday 9/8, 1pm ET on FOX : http://atnfl.co/watch

97 189 1.5K164K
NFL

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@NFL

Big time matchup between Year 2 QBs in Week 1 : #HOUvsIND – Sunday 1pm ET on CBS/Paramount+ : http://watch.nfl.com

78 194 1.8K164K
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@NFL

We all get to watch Lamar play football in two days @lj_era8 : #Kickoff2024 – Thursday, 8pm ET on NBC/Peacock : Stream on #NFLPlus

84 455 2.1K504K
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@NFL

Kylie Kelce has seen her whole life how the @Eagles bring together the city of Brotherly Love. #ThisIsFootballCountry

51 179 1.5K168K
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@NFL

For 12 and Joe D

63 517 2.1K277K
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@NFL

GM Ryan Poles knows firsthand how difficult cut day can be. Season Finale of #HardKnocks with the @ChicagoBears airs tonight at 9pm ET on @StreamOnMax

62 182 1.9K270K
NFL

NFL

@NFL

One night only… ManningCast: The Musical

136 1.1K 3.8K1.8M
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@NFL

RAVENS FOOTBALL THIS WEEK : @SNFonNBC 8:20 Thurs

49 389 1.8K239K
NFL

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@NFL

@matthewhayball joins an ever-growing list of @nflaunz players who have paved a path to the @nfl. : AP/Godofredo A. Vásquez, AP/George Walker IV

14 32 172243K
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@NFL

FOOTBALL IS BACK THIS WEEK

876 4.1K 21K9.7M
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@NFL

Big congratulations to our guy Alex Smith on being inducted into the @Utah_Football Ring of Honor!

77 389 5.4K1.8M