An in-depth look at @NetflixBrasil's Twitter performance and impact
Description
Netflix Brasil is a dominant player on Twitter with a wide-reaching audience, focusing primarily on promoting Netflix's diverse range of content. The account benefits from an extensive follower base, which helps in achieving high engagement rates for many tweets.
✅ Pros
✓Very high follower count of 31.9 million, indicating a significant reach and influence.
✓Successful in creating viral content, as seen with tweets that gather hundreds of thousands of likes and millions of views.
✓Consistently high level of engagement with recent tweets, particularly those mentioning popular shows or using visuals heavily.
✓Posts often achieve significant impressions and interactions, reflecting effective use of platform capabilities.
❌ Cons
❌Inconsistent content strategy with regards to tweet topics, which might confuse or disengage some audiences.
❌Some tweets see comparatively lower engagement rates, suggesting variability in audience interest or tweet effectiveness.
❌Limited interaction in replies could suggest missed opportunities for deeper audience engagement.
Content Analysis
Top Performing Topics
promotions of popular Netflix shows
teaser announcements
interactive content (polls, questions)
Engagement Rates
Likes72,000.25
Retweets4,795
Replies278
Views3,147,000
Posting Frequency
Approximately 4 tweets per day
Best Posting Times
Evenings, particularly around 10 PM GMT for maximum engagement.
Weekends also seem to show very high engagement, aligning with off-peak entertainment consumption times.
Audience Insights
Demographic Estimate
Predominantly younger audiences (ages 18-34), likely skewing towards fans of popular series and movies on Netflix.
Interest Categories
entertainmentstreaming servicespop culturetelevision series
Influencer Score
95/100
Growth Recommendations
Content Strategy
Diversify tweet content by incorporating more behind-the-scenes content and interactive tweets.
These types of content often encourage more engagement and shares, capitalizing on audience curiosity and interaction.
Audience Engagement
Increase interaction by actively responding to replies and engaging in trending conversations.
Engaging directly with followers can enhance community feeling and increase loyalty, potentially growing followers.
Visual Content
Utilize more video snippets or GIFs, especially those that capture key scenes or promote new releases.
Visual content tends to drive higher engagement rates as it is more eye-catching on users' feeds.
Content Ideas
Tweets featuring behind-the-scenes footage or interviews with actors.
Live-tweeting special Netflix events or Q&A sessions with show creators.
Collaborative posts with popular influencers or social media personalities.
Creating Twitter threads narrating storylines or fan theories.
Humorous takes on Netflix user scenarios (e.g., binge-watching experiences).