Last updated: 9/3/2024, 9:54:01 PM
@TheEconomist
An in-depth look at @TheEconomist's Twitter performance and impact
The Economist is a prominent media company known for its in-depth analysis and coverage of global news and financial markets. With a massive following of 27.1 million, The Economist maintains a reputable position in delivering quality journalism on a variety of complex topics.
High, multiple times per day
Economically and politically engaged adults primarily aged 25-54, globally distributed.
Focus on producing more in-depth stories about underrepresented topics like the conflict in Sudan.
The tweet about Sudan received high engagement, indicating a demand for more reporting in that area.
Encourage interactive content such as polls or Q&A sessions to boost replies and tweet interactions.
Currently, replies and interactive engagement are moderate and can be improved to enhance community interaction.
Optimize the timing of tweets to coincide with peak engagement times found in data analysis.
Tweets timed around mid-morning have seen higher engagement, suggesting this is a period when the audience is most active.
The Economist
@TheEconomist
Remarriages are on the rise in China. What’s behind the shift? This week on “Drum Tower” @aliceysu and @DSORennie explore the country’s changing social dynamics https://econ.st/3Xv1LJJ
The Economist
@TheEconomist
The war in Sudan has received a fraction of the attention given to Gaza and Ukraine. Yet it threatens to be deadlier than either conflict. It is possible to save millions of lives, if the world acts now https://econ.st/3AFKbcJ
The Economist
@TheEconomist
For a publication devoted to teasing newspapers, returning to paper is the ultimate troll. But if the Onion succeeds, the joke will be on everyone else fleeing the format https://econ.st/4dXPpz4
The Economist
@TheEconomist
These are the world’s most expensive cities https://econ.st/476gfTq
The Economist
@TheEconomist
A business that benefits financially from Texas’s energy crisis and has lobbied against power-market reforms may no longer be the governor’s first choice to stabilise a grid facing mounting pressure https://econ.st/476fhX5
The Economist
@TheEconomist
Fashion houses are getting involved in storytelling. The boundaries between branding and entertainment are breaking down https://econ.st/3Xpooiu
The Economist
@TheEconomist
The debate over the expansion of Britain’s Heathrow airport has been rumbling on for decades, and isn’t over yet https://econ.st/4dGTckr
The Economist
@TheEconomist
Donald Trump and Kamala Harris have nearly equal chances of winning the election in November, our forecast model finds. Explore the numbers here: https://econ.st/4e7KCLl
The Economist
@TheEconomist
Some analysts believe that China’s gaming industry will not give up its preference for mobile, even if “Black Myth” becomes the stuff of legend. But others are more optimistic https://econ.st/3T7XglG
The Economist
@TheEconomist
Much of what Xi Jinping has done during his 12 years in power flies in the face of Deng Xiaoping’s legacy. Yet China’s current leader is trying to claim the mantle of his predecessor https://econ.st/3Z1xxz7
The Economist
@TheEconomist
Facial-recognition systems use artificial intelligence to match images to identities. In Britain it is being used to compare suspects in the recent riots to CCTV footage. But as the technology spreads, a lack of regulation could lead to backlash https://econ.st/4g8dbKy
The Economist
@TheEconomist
How big is too big when it comes to cars? And at what point do the costs of the heaviest vehicles—measured in lives lost—exceed their benefits? To answer this, we compiled ten years’ worth of crash data from more than a dozen states https://econ.st/4g4qMCF
The Economist
@TheEconomist
To many Chinese officials, scholars and citizens, their country has never been so impressive. At the same time, China feels criticised as never before by America and other liberal democracies https://econ.st/4e76rLh
The Economist
@TheEconomist
Europe is a continent where enough people are happy to show off their private parts in public places that it has long since lost the ability to offend. Yet casual nakedness is falling prey to rising prudishness https://econ.st/3ALehM8
The Economist
@TheEconomist
Over the decades guests at Rainbow Courts have included business big shots, hippies, lieutenants and holiday-makers. Tennessee Williams, the playwright, even stayed a night https://econ.st/4769nW2
The Economist
@TheEconomist
Everyone knows the clear winner of Venezuela’s election was Edmundo González. Yet a month after the country’s president blatantly stole the election, the former diplomat remains in hiding https://econ.st/3yZigEc
The Economist
@TheEconomist
The most iconic dung beetles gather up defecated material into a ball, roll it away and then bury it underground. This can provide economic value, though just how much has long been unclear https://econ.st/4e8bYRM Photo: Alamy
The Economist
@TheEconomist
Beetles can provide farmers with economic value—though just how much has long been unclear. But recent studies suggest the creatures are worth tens of millions a year to cattle ranchers https://econ.st/47c3FBX
The Economist
@TheEconomist
Digital twins, representations of real-world things, are constantly refreshed by a deluge of data from sensors and internet-connected gadgets. They will help companies to reap the benefits of advances in AI. Still, the magic must be handled carefully https://econ.st/3Taktnj
The Economist
@TheEconomist
The trade in human blood might seem gruesome, but it is in fact essential. Its main component, plasma, is a crucial ingredient for a range of medicines. And it is in short supply https://econ.st/4dYXHXp
The Economist
@TheEconomist
“Kamala Harris needs proposals that don’t just sound like standard Democratic talking points, in order to rebut the charge that her vibes are phoney,” writes Steven Teles. Over the next nine weeks she needs to back up her campaign with policies, he argues