Twitter Insights

Last updated: 9/3/2024, 8:55:50 PM

Profile Information

profile picture

The New York Times

@nytimes

Following875
Followers55.3M
Joined 3/1/2007

Profile Analysis

An in-depth look at @nytimes's Twitter performance and impact

Description

The New York Times has a vast following of over 55 million, leveraging its reputation as a leading global news organization. The account's content includes breaking news, cultural pieces, and in-depth analyses, resonating with a wide demographic interested in current events, politics, and lifestyle stories.

Pros

  • Established and respected brand, leading to high credibility.
  • Diverse content range from news, politics, to cultural stories.
  • Consistently high engagement on breaking news and cultural phenomena.
  • Large follower base providing robust reach potential.

Cons

  • Suffers from significant reply counts mainly due to controversial topics.
  • Some tweets indicate polarizing audience reactions, especially evident in politically charged content.
  • Dependence on a mix of long-form articles linked through tweets which may not always capture immediate engagement.

Content Analysis

Top Performing Topics

  • Breaking News
  • Political Election Outcomes
  • Cultural Events (e.g., music, entertainment)
  • Major Historical Events

Engagement Rates

Likes77,500
Retweets24,222
Replies3,779
Views6,700,000

Posting Frequency

Multiple times a day, varied by current events urgency.

Best Posting Times

  • Monday 10 AM to 12 PM
  • Thursday 6 PM to 8 PM
  • Sunday 9 AM to 11 AM

Audience Insights

Demographic Estimate

Predominantly English-speaking, globally diverse, with strong representation from the U.S. and urban international regions.

Interest Categories

PoliticsGlobal NewsCultural InsightsSocial Justice

Influencer Score

92/100

Growth Recommendations

Content Strategy

Focus on creating more user-generated content engagement opportunities.

This can leverage the wide reader base by encouraging user interactions, such as opinions or debates, fostering a sense of community around shared interests.

Engagement

Increase real-time engagement via live tweets for ongoing major global events.

Real-time interaction can capitalize on immediate audience interest, keeping followers returning for instant updates.

Cross-Platform Synergy

Enhance visibility by aligning Twitter content with trending articles on their website and promoting exclusive Twitter content on other platforms.

Utilizing their website and other media channels to funnel traffic to Twitter can capture different audience interests at peak times.

Controversy Handling

Implement a dedicated response strategy for controversial topics to manage and mitigate backlash effectively.

Ensuring consistent and measured responses can help maintain brand integrity and audience trust amid potential controversy.

Content Ideas

  • Behind-the-scenes stories of how major articles are researched and created.
  • Weekly summary threads of top news stories for easier consumption.
  • Interactive polls and questions related to upcoming articles for audience engagement.
  • Infographics or visual summaries of complex data or stories.
  • Threads on historical context for ongoing global issues.

Hashtag Recommendations

#NYTUpdates#BreakingNews#GlobalJournal#CulturalInsights#InDepthAnalysis

Latest Tweets

profile picture

The New York Times

@nytimes

Here's a guide to how you can keep up with The New York Times, on and off Twitter. @nytimes shares news to help you understand the world. @nytopinion offers crucial perspectives on the issues that matter to you.

28K 3.5K 8.5K
Not available
profile picture

The New York Times

@nytimes

Kamala Harris has made history. https://nyti.ms/36dkRYX

2K 63K 218K
Not available
profile picture

The New York Times

@nytimes

What music do Americans love the most? We made a playlist for each neighborhood. http://nyti.ms/2vevQOO

3.3K 57K 186K
Not available
profile picture

The New York Times

@nytimes

Live Review: K-Pop Superstars BTS Lit Up Citi Field’s Stage. Their Fans Did the Rest.

734 52K 166K
Not available
profile picture

The New York Times

@nytimes

Leni Robredo, the only woman on the ballot in the Philippines election, is an outspoken critic of President Rodrigo Duterte and a frequent target of his insults. Thousands of young people, some too young to vote, have been cheering her on. #Halalan2022 https://nyti.ms/3P9bNKj

918 42K 154K
Not available
profile picture

The New York Times

@nytimes

A landlord with 18 apartment buildings in New York City waived April rent for his 200 to 300 tenants because of the coronavirus pandemic. “I told them just to look out for your neighbor and make sure that everyone has food on their table," he said. https://nyti.ms/2JDUuQO

2.6K 29K 114K
Not available
profile picture

The New York Times

@nytimes

Exclusive: The Times has obtained tax-return data for President Trump extending over more than two decades. It shows his finances under stress, beset by losses that he aggressively employs to avoid paying taxes and hundreds of millions in debt coming due.

10K 62K 114K
Not available
profile picture

The New York Times

@nytimes

Teenage TikTok users and K-pop fans claimed to have registered potentially hundreds of thousands of tickets for President Trump's campaign rally as a prank to ruin the event. https://nyti.ms/2YhJG35

4.1K 36K 113K
Not available
profile picture

The New York Times

@nytimes

The front page of The New York Times for Nov. 8, 2020.

1.3K 22K 113K
Not available
profile picture

The New York Times

@nytimes

More than 100,000 people attended a peace rally and demonstration in Berlin on Sunday in support of Ukraine. Organizers, which included peace and environmental groups, unions and churches, had expected 20,000 to gather. https://nyti.ms/3vobDqY

1.4K 19K 103K
Not available
profile picture

The New York Times

@nytimes

Tom Hanks had a cold, or so he thought. In the U.S., those symptoms may not be enough to get tested for the coronavirus. But in Australia, testing is free and widely available, thanks to early and coordinated planning for a pandemic.

1.7K 25K 87K
Not available
profile picture

The New York Times

@nytimes

Kim Namjoon, Kim Seokjin, Min Yoongi, Jung Hoseok, Park Jimin, Kim Taehyung, Jeon Jungkook, BTS. IN GRAND CENTRAL. https://nyti.ms/2SYA2Q8

596 28K 84K
Not available
profile picture

The New York Times

@nytimes

Leni Robredo, the outgoing vice president of the Philippines, acknowledged on Friday her loss in one of the most consequential presidential elections in the nation’s history, urging her supporters to accept the results and to keep fighting disinformation. https://nyti.ms/3MkBx4E

278 25K 76K
Not available
profile picture

The New York Times

@nytimes

Mr. Pickles, a critically endangered species of tortoise at the Houston Zoo, finally became a father at the age of 90. He and his partner, Mrs. Pickles, welcomed three tortoise hatchlings: Dill, Gherkin and Jalapeño. https://nyti.ms/3Z1yoMw

570 13K 72K12M
profile picture

The New York Times

@nytimes

Breaking News: President Trump must turn over eight years of his personal and corporate tax returns to Manhattan prosecutors, a federal judge ruled https://nyti.ms/2OsksdW

4.8K 23K 69K
Not available
profile picture

The New York Times

@nytimes

Breaking News: Amy Cooper, the white woman in Central Park who called the police on a Black bird watcher, will be charged with filing a false report https://nyti.ms/3gzP9bA

3.2K 23K 64K
Not available
profile picture

The New York Times

@nytimes

A drone operator shot a short video in a Minneapolis bowling alley to rally support for the business. It was viewed hundreds of thousands of times on social media and won high praise from Hollywood directors. https://nyti.ms/3l80Nhv

966 22K 66K
Not available
profile picture

The New York Times

@nytimes

Breaking News: The WHO approved the first ever malaria vaccine, which could save tens of thousands of children in sub-Saharan Africa. The quest for this vaccine has been underway for a hundred years, a WHO official said, and is a "historic event." https://nyti.ms/3oxUgAy

776 22K 63K
Not available
profile picture

The New York Times

@nytimes

Breaking News: A grand jury in New York has voted to indict Donald Trump over his role in a hush money payment to a porn star, according to four people with knowledge of the matter. https://nyti.ms/3ZzQXrb

3.6K 20K 62K17M
profile picture

The New York Times

@nytimes

One of the first school districts in the U.S. to reopen its doors during the pandemic did not even make it a day before a call came from the county health department — a student who had walked the halls and sat in various classrooms had tested positive https://nyti.ms/30jTV7Y

2.6K 56K 61K
Not available
profile picture

The New York Times

@nytimes

Breaking News: The Senate voted 53 to 47 to confirm Judge Ketanji Brown Jackson, making her the first Black woman elevated to the Supreme Court. https://nyti.ms/3LO1UPD

1K 14K 62K
Not available
profile picture

The New York Times

@nytimes

Students at Staley High School in Kansas City, Missouri, walked out of class on Tuesday to march for Ralph Yarl, their Black classmate who was shot twice on Thursday by an 84-year-old white man after going to the wrong address to pick up his brothers. https://nyti.ms/3UK71Gj

3.9K 11K 61K7.8M
profile picture

The New York Times

@nytimes

The “Queer Eye” star Jonathan Van Ness opens up to The New York Times about being an addict, a sexual abuse survivor and H.I.V. positive https://nyti.ms/30FXe6m

1K 17K 60K
Not available
profile picture

The New York Times

@nytimes

President Trump has sold himself as a self-made billionaire but a Times investigation found that he received more than $400 million from his father’s empire, much of it through dubious tax schemes during the 1990s, including instances of outright fraud. https://nyti.ms/2ycj05o

7.1K 35K 55K
Not available
profile picture

The New York Times

@nytimes

Stacey Abrams spent a decade building up Democratic infrastructure in Georgia. Now, as Jon Ossoff and the Rev. Raphael Warnock look to flip Georgia’s two Senate seats, many see her as the person most responsible for its shifting political landscape.

1K 9.3K 57K
Not available
profile picture

The New York Times

@nytimes

In Opinion Tom Hanks asks in a guest essay: "How different would perspectives be had we all been taught about Tulsa in 1921, even as early as the fifth grade? Today, I find the omission tragic, an opportunity missed, a teachable moment squandered." https://nyti.ms/3gcjE90

1.4K 14K 57K
Not available
profile picture

The New York Times

@nytimes

President Trump paid $750 in federal income taxes in 2016, and nothing in 10 of the prior 15 years — largely because he reported losing much more money than he made. Read the takeaways from our exclusive look at decades of Trump’s tax records.

4.9K 36K 56K
Not available
profile picture

The New York Times

@nytimes

Indonesia's police force is highly militarized, poorly trained in crowd control, and in nearly all instances, has never been held accountable for missteps, experts say.

1.5K 31K 56K
Not available
profile picture

The New York Times

@nytimes

Patron, an expert bomb finder and perhaps Ukraine's smallest fighter, has been honored by the country's president. He has found more than 200 Russian explosives, President Volodymyr Zelenksy said, and also helps children learn about mine safety. https://nyti.ms/3wgmLET

592 8K 56K
Not available
profile picture

The New York Times

@nytimes

A black bear known as Hank the Tank has broken into more than two dozen California homes since July, officials say. Paintballs, bean bags, sirens and Tasers cannot keep the 500-pound animal from seeking leftover pizza and other food. https://nyti.ms/3s7KLsY

2.2K 19K 56K
Not available
profile picture

The New York Times

@nytimes

The front page of The New York Times for Nov. 11.

2.1K 14K 55K
Not available
profile picture

The New York Times

@nytimes

Breaking News: Astronomers have found a potential sign of life in the clouds of Venus, a planet long overlooked in the search for extraterrestrial life. https://nyti.ms/3kekR02

1.8K 29K 53K
Not available
profile picture

The New York Times

@nytimes

Breaking News: "The case was made." Mitt Romney will vote to convict President Trump of abuse of power, the first Republican to support removing him from office in the impeachment trial.

3.4K 11K 53K
Not available
profile picture

The New York Times

@nytimes

Breaking News: Pelé is dead at 82. One of the greatest soccer players of all time, he was a transformative figure in 20th-century sports. https://nyti.ms/3hU7oPD

1.2K 7.8K 54K4.2M
profile picture

The New York Times

@nytimes

Breaking News: A veto-proof majority of the Minneapolis City Council pledged to dismantle the city’s Police Department, vowing to create a new public safety system https://nyti.ms/3cJtAmN

1.7K 22K 53K
Not available
profile picture

The New York Times

@nytimes

Breaking News: Joe Biden has taken the lead in Georgia as the state continues to tally votes. A win there would leave him one electoral vote short of the presidency.

735 6.9K 53K
Not available
profile picture

The New York Times

@nytimes

A double rainbow shimmered across the crowds gathered outside Buckingham Palace. When the news of Queen Elizabeth II's death broke, after a hush, people broke into "God Save the Queen." https://nyti.ms/3x8v0nI

688 13K 53K
Not available
profile picture

The New York Times

@nytimes

Volunteer fighters armed with assault rifles patrolled central Kyiv on Friday, ready to defend their country. Follow live updates. https://nyti.ms/33RSJNI

1.4K 16K 52K
Not available
profile picture

The New York Times

@nytimes

Breaking News: Joe Biden defeated President Trump and has been elected the next president of the United States. He clinched the Electoral College with Pennsylvania. https://nyti.ms/3kcxM1X

783 13K 53K
Not available
profile picture

The New York Times

@nytimes

Marília Mendonça, one of the most popular Brazilian pop singers who was iconic in a type of country music called sertanejo, was killed on Friday in a small plane crash. She was 26.

494 6K 51K
Not available
profile picture

The New York Times

@nytimes

Greta Thunberg speaks at the UN climate summit: "You all come to us young people for hope? How dare you!" Read more: http://nyti.ms/2kzx8TH

1.8K 15K 50K
Not available
profile picture

The New York Times

@nytimes

Kim Nam-joon Kim Seok-jin Min Yoon-gi Jung Ho-seok Park Ji-min Kim Tae-hyung Jeon Jung-kook That’s an introduction to BTS. But to understand the world’s biggest boy group and its management company, now worth $4 billion, you need to meet their ARMY.

607 22K 50K
Not available
profile picture

The New York Times

@nytimes

The front page of The New York Times for May 24, 2020

1.3K 28K 50K
Not available
profile picture

The New York Times

@nytimes

At least four boats sank at an event promoted as a Trump Boat Parade on Lake Travis in Texas on Saturday, the authorities said. https://nyti.ms/3hY2Imt

9.5K 28K 48K
Not available
profile picture

The New York Times

@nytimes

Breaking News: Brazil has ousted President Jair Bolsonaro, rebuking the far-right incumbent and electing Luiz Inácio Lula da Silva, a former leftist leader known as Lula.

1.1K 11K 50K
Not available
profile picture

The New York Times

@nytimes

Justice Ruth Bader Ginsburg announced this week that she was cancer-free

856 6.9K 50K
Not available
profile picture

The New York Times

@nytimes

Alexandria Ocasio-Cortez, a Democrat, has won re-election in the 14th District in New York. https://nyti.ms/3G0M2cI

3.5K 4.8K 49K
Not available
profile picture

The New York Times

@nytimes

A California bakery spent a month making a 6-foot recreation of Han Solo frozen in carbonite, made entirely of bread. The mother-and-daughter duo behind the creation called him "Pan Solo." https://nyti.ms/3EHVqS0

614 6.6K 49K
Not available
profile picture

The New York Times

@nytimes

Breaking News: Hate speech on Twitter has jumped since Elon Musk took over, researchers found. Musk “sent up the Bat Signal to every kind of racist, misogynist and homophobe that Twitter was open for business,” the head of one of the research groups said.

37K 12K 47K
Not available
profile picture

The New York Times

@nytimes

Road service employees are dismantling road signs across Ukraine in order to complicate navigation for the invading Russian troops. https://nyti.ms/35wjBTO

815 5.6K 49K
Not available